Costumes In More Detail:-

In our production, we are going to be dressing our characters and musicians in basic colours and simple clothing so we didn't draw attention away from other things happening in the video, but also to fit with stereotypes of the genre. 

As we saw on the guardian music blog;
(http://www.guardian.co.uk/music/musicblog/2010/sep/01/gender-stereotypes-indie-music)

It is stereotypical of the genre for "the boundaries and differences between masculine and feminine stereotypes" to be "blurred".

Black and white were the colours we chose to dress the people in our video in to keep it simple, and not to distract from any of the other things happening in the music video.



Female (Emma Claydon)-

We are going to dress the female in all black- to avoid distraction, and to keep things simple, but also because the females within the indie genre are not typically female.

Connotations of the colour black;
http://www.color-wheel-pro.com/color-meaning.html

Black

Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.


Although we are keeping with stereotypes and dressing our characters causally, however to contrast with some stereotypes we decided to use the colour black as it is considered to be a very formal, elegant, and prestigious colour. Black is also associated with the unknown shadowing the sense of trapped and helplessness shown through the lyrics of "Coldplay- Clocks"- our chosen song. It also denotes strength and authority helping us to suggest that there will be a positive end to the negative storyline suggested in the song's lyrics. "Black gives a very aggressive color scheme" which we thought would contrast nicely with the soft sound of the song, and sensitive connotations presented through the lyrics.

We decided to dress our female performer fully in black in our music video as it is a non-stereotypically feminine colour- which is a stereotype of "Indie-girls" obviously matching the indie-genre of our chosen song.
(http://www.urbandictionary.com/define.php?term=Indie%20Girl) 


Black also has connotations that we wanted to portray in our video. 
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/connotations-of-colour-black.html

She is going to wear a floaty top to show femininity, jeans to portray a casual and almost masculine imagine, and long boots to suggest sophistication.

Male (Jeff Leyland)-

We have decided to dress our male again in plain and simple clothing so as not to ditract from the video. We felt this also fit with the style of the other Coldplay videos that had been made.

He is going to wear, a plain white tshirt to reflect his innocence, black trousers to suggest his masculinity and casual nature and white converse again to show the casual nature of the character/performer in the video.

Connotations of the colour white;

http://www.color-wheel-pro.com/color-meaning.html

White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

White usually has connotations of innocence which contrasts with the laid back and scruffy stereotypes of the indie genre. Occasionally, the indie genre is also associated with the 'bad-boy' image so contrasting this by the connotations of purity, virginity, safety and cleanliness using white; the color of perfection and the fact that angels are usually imagined wearing white clothes. In advertising, white is associated with coolness and cleanliness, also contrasting to the 'bad-boy' image. Nonetheless, we did want to keep with some stereotypes of the genre so decided to only use a splash of white in our costumes; keeping with the majority being black. White usually has a positive connotation and can represent a successful beginning so it implies to the audience that there will be a happy ending despite the negative suggestions in the song's lyrics and sound.