Wednesday, 8 May 2013
Evaluation Question 2:-
What have you learned from your audience
feedback?
During the process of creating our product,
there were many stages where we decided to collect audience feedback. In
collecting the feedback, we learnt a lot about our product and ways to develop
and improve it.
When did you collect your feedback?
We collected feedback at various stages
while creating our product. Our first set of feedback came from our pitch of
initial ideas. From here we started to create our product and after showing our
first cut gained another set of feedback. We then got to the stage where we
decided to change our idea- in doing this; we pitched our new idea and the
prospect of change, to our classmates in order to gain another set of feedback
and opinions. After which, having gone with the concept of changing our product
completely- we pitched our new idea to the group, again collecting more
feedback. And finally, the majority of our feedback came from the completion of
our final product. In doing this, and gaining constant feedback throughout the
process of creating our product, it helped us to move onto the next step and
improve what we had as we went along.
Ok, so what feedback did you get from
pitching your original idea?
When first thinking of our product, we
pitched our initial ideas to the class in order to gain some feedback to help
us see whether people thought it would work or not. This helped us to gain an
idea of whether we felt it would be successful or not. In pitching our idea, we
grasped that our audience seemed to like the concept we were proposing. They
thought that it fit the genre and the style of music we planned to use. It
followed the stereotypes and conventions of both the artist and the genre well.
Our audience also thought it was clear that we had gained a clear knowledge of
the genre and artist through our research and planning which had benefitted us
when starting to think of ideas. This helped us see that we had a clear
understanding of the conventions of our chosen genre and of our artist’s
conventions.
What did your classmates say regarding your
first cut?
When we came to show our first cut to the
rest of the group, our timeline seemed to be very empty. Only when showing the
product, did we realise how little we actually had managed to complete. This
helped us see that editing was going to take much longer than we thought. The
ideas that we had put onto our timeline so far, had taken much longer to edit
and finalise than we originally had planned and therefore compared to other
groups in our class, we appeared to be behind. This helped us understand the
amount of effort that went into the post production. The group thought there
were some good ideas generally and that we were following on well from our
pitch. The general feel of the product was starting to come together and take
shape but there was obviously a lot of empty space. The pace of the product
appeared quite slow and as a result lacked interest. Here I learnt that our
video may not have been coming together as well as we imagined it would do. From
this point, I started to have doubts about our work and wondered whether or not
I was going to be happy with it.
What did you do from here?
From here, I began to look at how much we
had done, how much we still had left to do and our time scale. I debated whether
we had enough time to restart the product as a whole. In thinking this through,
I realised that if we wanted to change the existing idea, we would have to
refilm a lot of our footage anyway, meaning it would take just as long as
restarting. In learning this, I felt we were as well restarting the whole
product. I thought that a fresh idea would encourage us to work harder on our
product. Thinking we had to restart the whole thing now in a smaller time scale
would hopefully mean we would work much tighter as a group and more precisely
in order to achieve our set deadlines.
So what audience feedback did you gain next
and what did you learn from that?
In deciding to change the idea, we gathered
the class together and talked of changing our idea. We pitched to them why we
felt it wasn’t working as it was, what we needed to do to change the existing
idea and then what we would do with a completely new idea. In doing so, we
learnt our audience here were in mixed opinions as to what we should do, as of
the time scale and the amount of work we were creating for ourselves in
restarting. Until I said, I feel like the product has come to an end. It’s more
of chore working on it than for it to be something we enjoy doing. At this
point, our teacher immediately turned round and said start with a fresh idea
then. And from there the majority of our classmates agreed. They taught us that
perhaps a fresh idea would make the task seem more exciting and as a result
change our attitude towards working on it for the better.
How did you then go about gaining your next
set of feedback?
In deciding on changing our idea
completely, we went through the same process as our first idea. Once we had
come up with the initial ideas for this idea, we pitched our new ideas to the
group; again learning that other opinions is important when creating something
like this. We found the more different views you can get the better. Every
person sees things differently and as a result has a different view or opinion
on it. The group liked our idea- they said it followed the conventions of
Coldplay’s music very well. They also said that, where we had decided to go
against conventions of Coldplay’s stereotypes, it was obvious that we were
trying to oppose them and would work well if done properly. It was also
mentioned how we were following the conventions of our chosen genre well. In
listening to our peers, we found out that the general outcome was that, the new
idea sounded much more promising than the previous.
Was this the case? What was the outcome on
your final product?
We had a lot of feedback for our final
product, most of which is on our blogs. Generally the feedback was mostly
positive, however we also asked for constructive feedback in order to see what
we could improve on. As we asked such a large variety and amount of people for
feedback it was interesting to see so many comments and such varied responses.
From hearing all the positive things, we realised our product was very
successful and worked well. It suited the genre and the artist well. But at the
same time, we learnt that there were still things that could’ve been improved
and changed.
Evaluation Question 1:-
In what ways do your ancillary product use, develop or challenge conventions of real media products?
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