Feedback:-

• Here are some comments that were left on the YouTube post of our music video.

  
  

  
  

  
  

  
  

  
  

  Jenifer Ashwell 2 days ago

  Good smooth transitions between frames, nice use of camera angles.

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  esther hesketh 3 days ago

  I liked the time lapse on the clock and the connotation used throughout. The piano playing and sound track also fitted together well.

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  TomCantellow 3 days ago

  The small man then the big man in the same picture was pretty cool

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  val34life 3 days ago

  Loving the clock at the end, next level

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  Ceri Harrison 3 days ago

  Like the mirror effect at 1:43 and the empty stage idea :-)

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Genre:-

New Locations:-

As the main feature of our film will be performance, we have concentrated on filming our actor (Jeff Leyland) miming the song in order for us to use this throughout our video. He was filmed in college, on the stage. We kept the curtains closed behind him so as to have a plain backdrop.

The Curtain on the stage we chose was a deep shade of red. We felt that the connotations of this colour fitted well. We liked the idea of strength, supporting our protagonist through his state of sadness, power, determination, passion and desire also fitted with this. It also added the idea of lust or love, suggesting that maybe there is alternative motives to his commitment and desire.

http://www.color-wheel-pro.com/color-meaning.html

  Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

http://www.pearltrees.com/#/N-f=1_3389585&N-fa=427474&N-p=25991881&N-play=0&N-s=1_3389585&N-u=1_33733

The walls in the hall we chose to use were GREEN presenting a number of colour connotations. I liked the natural connotations, and the connotations of harmony; as they fitted with both the song's sound and the genre well. I also thought that the natural connotations fitted with the calm and tranquility of Coldplay.

http://www.color-wheel-pro.com/color-meaning.html

  Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

http://green-colors.blogspot.co.uk/2012/07/green-common-connotations.html

Common connotations of green;

nature, growth, grass, hope, youth, inexperience, sickness, health, Islam, spring, Saint Patrick's Day, money (US), greed, and envy

http://www.pearltrees.com/#/N-f=1_3389585&N-fa=427474&N-p=25991881&N-play=0&N-s=1_3389585&N-u=1_33733

Although we liked both of these colours and their connotations, we did not want them to be linked too strongly with our characters- in order for our audience to create their own storyline. Therefore, we liked the idea of keeping these colours in our location, and the shots without being too central to the mise-en-scene.

Because of this, I chose to make some of the shots in our video black and white when editing.

Final Cut:-

This is our final version of our music video to the song Clocks by Coldplay.

Clocks Lyrics:-

The lyrics to our song (Clocks by Coldplay) with annotations for what we planned to do in our final version of our music video.

Risk Assessment:-

Audience Feedback:-

I sent the link to the final version of our video to some family and friends in order to gain some feedback on our video. Here is a summary of what people said, many of these comments were repeated by numerous people.

Research and Planning Mark Scheme:-

Institutions & Platforms:-

As Coldplay are a popular band of the current time, we decided they needed a popular institution that was recognised by a mass audience. We therefore decided MTV would be appropriate for our band as Coldplay are mainstream.

http://www.mtv.co.uk/


A platform is something that can help raise and/or promote media to the next level. There are three different types, these include:
-E-Media (Internet Sites)
-Print Media (Magazines, Newspapers, Posters)
-Moving Image (Music Videos, Films, Television)

We will use platforms such as YouTube to promote our video for the band.We would create them a Twitter/Facebook page to advertise and create publicity and a larger fan base. We would also create a website for the band themselves in order to give out information about the band.

We would also promote the band through the use of magazines and newspapers in order to gain maximum audience coverage. 

If something successful for the band was to take place, we would also advertise through posters on billboards. This way a much larger audience would be covered.

Original Costume:-

When filming 'She Moves In Her Own Way' we decided on costume to try and reflect the personality and character traits of our characters.

Our female (Jenny Gibson);

We asked Jenny to wear a feminine dress, something floral and pretty. We wanted this because we felt it showed her feminine side, reflected her beauty, naivety and innocence. With this, she wore brown leather brogues. These were to represent some sort of structure in her person. To try and show that perhaps underneath her weaknesses she was a strong character. Along with a knitted chunky cardigan in a dark green colour- this was to reflect her natural beauty and her links to being an earthly character.


Our male (Jeff Leyland);

We wanted Jeff to wear something casual, but quite modern and up to date with modern fashion. He wore a green hoody, beige trousers and pumps. The colours reflected his mood to be quite calm and restrained. His character however contrasted this slightly in the narrative.

First Cut Of The Kooks Video:-

After much discussion and feedback from peers and teachers, this is the point we decided to change our idea completely. We felt this piece was no longer moving forward and I definitely felt that we could create something of a much higher standard.

Original Letter To Record Company:-

EMI:-

http://www.emimusic.com/

First Draft of Letter To EMI:-

Costumes In More Detail:-

In our production, we are going to be dressing our characters and musicians in basic colours and simple clothing so we didn't draw attention away from other things happening in the video, but also to fit with stereotypes of the genre. 

As we saw on the guardian music blog;
(http://www.guardian.co.uk/music/musicblog/2010/sep/01/gender-stereotypes-indie-music)

It is stereotypical of the genre for "the boundaries and differences between masculine and feminine stereotypes" to be "blurred".

Black and white were the colours we chose to dress the people in our video in to keep it simple, and not to distract from any of the other things happening in the music video.



Female (Emma Claydon)-

We are going to dress the female in all black- to avoid distraction, and to keep things simple, but also because the females within the indie genre are not typically female.

Connotations of the colour black;
http://www.color-wheel-pro.com/color-meaning.html

Black

Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.


Although we are keeping with stereotypes and dressing our characters causally, however to contrast with some stereotypes we decided to use the colour black as it is considered to be a very formal, elegant, and prestigious colour. Black is also associated with the unknown shadowing the sense of trapped and helplessness shown through the lyrics of "Coldplay- Clocks"- our chosen song. It also denotes strength and authority helping us to suggest that there will be a positive end to the negative storyline suggested in the song's lyrics. "Black gives a very aggressive color scheme" which we thought would contrast nicely with the soft sound of the song, and sensitive connotations presented through the lyrics.

We decided to dress our female performer fully in black in our music video as it is a non-stereotypically feminine colour- which is a stereotype of "Indie-girls" obviously matching the indie-genre of our chosen song.
(http://www.urbandictionary.com/define.php?term=Indie%20Girl) 


Black also has connotations that we wanted to portray in our video. 
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/connotations-of-colour-black.html

She is going to wear a floaty top to show femininity, jeans to portray a casual and almost masculine imagine, and long boots to suggest sophistication.

Male (Jeff Leyland)-

We have decided to dress our male again in plain and simple clothing so as not to ditract from the video. We felt this also fit with the style of the other Coldplay videos that had been made.

He is going to wear, a plain white tshirt to reflect his innocence, black trousers to suggest his masculinity and casual nature and white converse again to show the casual nature of the character/performer in the video.

Connotations of the colour white;

http://www.color-wheel-pro.com/color-meaning.html

White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

White usually has connotations of innocence which contrasts with the laid back and scruffy stereotypes of the indie genre. Occasionally, the indie genre is also associated with the 'bad-boy' image so contrasting this by the connotations of purity, virginity, safety and cleanliness using white; the color of perfection and the fact that angels are usually imagined wearing white clothes. In advertising, white is associated with coolness and cleanliness, also contrasting to the 'bad-boy' image. Nonetheless, we did want to keep with some stereotypes of the genre so decided to only use a splash of white in our costumes; keeping with the majority being black. White usually has a positive connotation and can represent a successful beginning so it implies to the audience that there will be a happy ending despite the negative suggestions in the song's lyrics and sound. 

The Guardian Music Blog:-

"ANDROGYNY CAN EVEN BEEN SEEN IN THE COMMON USE OF FALSETTO BY MALE SINGERS AS A HIGHER REGISTER IS USUALLY ASSOCIATED WITH FEMININITY."

"THE BLENDING OF GENDER-CODED IMAGERY WHERE ANDROGYNY HAS BEEN CONSISTENT IN CLOTHING AND PHYSICALITY."

"I'VE OFTEN THOUGHT THAT INDIE KIDS TRY TO PURPORT A MORE ENLIGHTENED SENSE OF GENDER RELATIONS BETWEEN THEMSELVES (THE BOYS AND THE GIRLS DRESS REALLY SIMILARLY, FOR EXAMPLE.)"

In these three quotes from the below blog, it is suggested that, within the 'indie' genre, the boundaries and differences between masculine and feminine stereotypes are blurred; and many stereotypes, henceforth, are broken. In our music video we also plan to break stereotypes- which ironically also is following a stereotype of the genre. Additionally, we are going to dress both the males and females we choose to have, in our video, in plain coloured and styled clothing. We are going to use the basic colours of black and white, and simple clothing styles as not to draw the attention away from other things that are happening, but also to fit with stereotypes of the genre.

________________________

http://www.guardian.co.uk/music/musicblog/2010/sep/01/gender-stereotypes-indie-music

Ask the indie professor: Are gender stereotypes still present in indie music?

Indie likes to pride itself on having an enlightened sense of gender relations. But that doesn't stop female audience members from being groped at shows

I'VE OFTEN THOUGHT THAT INDIE KIDS TRY TO PURPORT A MORE ENLIGHTENED SENSE OF GENDER RELATIONS BETWEEN THEMSELVES (THE BOYS AND THE GIRLS DRESS REALLY SIMILARLY, FOR EXAMPLE). IS THIS THE CASE, AND IS THEIR SUBCULTURE SOME KIND OF EQUALITY-BASED UTOPIA? OR ARE GENDER STEREOTYPES STILL PRESENT BUT INSTEAD PLAYED OUT IN A DIFFERENT WAY?

GUIDEDBYVEAL

Without a doubt, indie has a more enlightened sense of gender relations than many musical genres. You can see this in a number of areas, such as pioneering co-ed bands (Pixies, Arcade Fire, Lush, the White Stripes, Elastica, My Bloody Valentine, Quasi, Slowdive, the xx , Autolux, Beach House, the Kills, feel free to carry on) and the blending of gender-coded imagery where androgyny has been consistent in clothing and physicality. Blur didn't write "Girls who are boys, who like boys to be girls, who do boys like they're girls, who do girls like they're boys" for nothing. Androgyny can even been seen in the common use of falsetto by male singers as a higher register is usually associated with femininity. The blending of gender imagery is common in rock and pop, but the central value of equality, even between performers and audience has made humanist gender relations the ideal in indie.

However, in practicality, indie does not exist in some parallel universe. I can't tell you the number of times I've seen female musicians ignored in interviews. Additionally, female spectatorship and fanship is sexualised. There is an assumption if you are female at a show that you are sexually available to performers. Just earlier this year, on Jeopardy (a popular game show in the US), university student Lindsay Eanet said she would like to be a music journalist like the fictional character William Miller (from Almost Famous, based on the experiences of Cameron Crowewriting for Rolling Stone). The host said, "Oh, so you want to be a groupie?" As she explained that she wanted to be a professional journalist, he once again mouthed to the camera "groupie". Of course, it implies all female professionals are there to get guys in bands (like this is such a hard thing – seriously, you don't need to work in the music industry to get laid). This assumption that audiences are filled with sexually overwhelmed girls is belied by the fact that for rock and metal as well as for indie the audiences are disproportionately male. 

At indie shows, you still see gender distinctions in distribution patterns and activities. Women tend to stand right at the front and by the speaker stacks, rarely in the central area where dancing might happen. Groping is absolutely taboo, yet women are still loathe to crowd surf because it only takes one jerk in an audience to violate a woman which limits her ability to participate in audience activities available to males. During my research I've been told by countless women that they refrained from crowd-surfing and most of them (including myself) had been groped at shows (interestingly, both men and women came to my defence – this is a typical tale from many female audience members). After that happens, they often chose a different location or move further back so it won't happen again.

The restriction of female participation was part of the rationale for stopping stage diving and discouraging crowd-surfing. British indie has been – and still is – consistently and significantly more egalitarian in terms of gender relations than America. In the noughties, when indie aesthetics overtook alternative music in the US, it ostensibly produced more female equality. The musical points of reference moved from "aggressive" to "fey" and "effeminate" – in line with UK bands of the 1980s and 90s. With indie, the feminine body and voice replaced the punk rockism of grunge and Riot Grrrl.

However, even in 2006, when Pitchfork reviewed my book on the culture of indie music, the writer actually talked about my cleavage! Always something you want to include in a review of a female author's book. I'd like to say it's a big topic that needs more discussion, but if I did that, someone might call me a tease.