When we chose the song, we sat down and listened to the song on repeat three or four times. Whilst the song played, each of us had paper and a pen and we brainstormed anything that came to mind in which we felt was appropriate, could be used, or could be built on.
From this we came up with various ideas and put them all together to create the idea behind our video.
We wanted our video to be quite abstract and very simple, in order to follow the genre.
Immediately, the idea of clocks triggered time- and so all three of us wrote down the word 'clocks.'
From this we decided that a clock would definitely be featured in our video.We then developed this to the idea of creating a time lapse.
The clock would continually appear throughout the video and different stages of its cycle showing a passage of time, we wanted to speed the movement up so it created a time lapse.
From this, I went on to think outside of the box a little more. I imaged a character trapped. And the trapped character needs to be free and needs to escape. However they are unable to do so, all the character can therefore think about is the idea of time. The fact that time is passing, time is being wasted and time is running out.
I liked this idea a lot and thought it was pretty versatile for us to work around when filming our video. I felt it could be incorporated into our performance element and we could also use the clock idea alongside this to make the idea stronger.
We then discussed the ending of the song; should it be uplifting or not? We thought it could go either way, the lyrics of the song are not very positive and the idea behind our video was not leading us more towards a negative ending wherein the character doesn't escape being enclosed. Or we also considered an uplifting ending where the character finds freedom before 'his time runs out.'
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