We liked the use of the montage effect in this video, shown throughout the instrumental sections of the song. We thought the fast pace of the editing created an excitable mood- but also managed to confuse and create enigma. The contrast of the busy sections of editing against the slower pace of the song created a juxtaposition that we felt worked well and would possibly be something we would want to include.
> The Kooks- Do You Wanna
http://www.youtube.com/watch?v=owF4gO3XbNE
I liked the use of the cross cutting in this video; the way that mulitple stories were being told simultaneously worked well. I felt it was a good way to engage the viewer and keep them entertained. I also liked the way in which Chris Martin's section was in bright colours contrasting with the other storylines who all appeared to be dull and dark. This made the artist stand out more and made the viewer focus on them more.
> Coldplay- Charlie Brown
http://www.youtube.com/watch?v=zTFBJgnNgU4
In this video, we liked the use of the voiceover at the beginning before the song even started. We felt this would immediately grab the audiences attention and bring a new dimension to the video. I also liked the use of the black and white effect on the editing, I feel it added to the tone of the song. I don't however think the black and white would be appropriate for an indie song but we could to some extent use the idea and play around with different effects to suit our style.
> Beyonce- If I Were A Boy
http://www.youtube.com/watch?v=AWpsOqh8q0M
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